“A professional brand image includes a digital presence that ensures its reach on the Web.”

Arrow pointing down

Wherever we go in the digital world, we always leave a trace, so it might as well reflect who we are. After all, our credibility and online reputation are at stake.

Gros Mots

“A professional brand image includes a digital presence that ensures its reach on the Web.”

Arrow pointing down

Wherever we go in the digital world, we always leave a trace, so it might as well reflect who we are. After all, our credibility and online reputation are at stake.

My services

Passionate and enthusiastic, I offer my expertise in digital communication to businesses and organizations of all sizes.

My job is to help them recognize their strengths and what they can improve. I then make recommendations to help them take things to the next level. I work primarily on Web content and social media. In fact, content is my main focus.

Here are a few examples of what I do:

  • Analysis of promotional campaigns on social media and recommendations (audit)
  • Content strategy
  • Strategic content design
  • Training (copywriting for the Web, social media, Web personas, Prezi)
  • Social media coaching
  • Web project management
  • Copywriting for the Web
Social Media Squad
Whatchful Parent

I also give conferences about the Web and social media:

  • “Watchful Parents” is a conference for parents of teenagers or pre-teens. It includes a discussion period that aims to demystify the main concepts and issues surrounding young people’s online life and digital identity..
  • “Watchful Teachers” is a version of the conference aimed at elementary and high school teachers.

My approach

Muriel Ide

I am known for

  • My availability and prompt roll-out
  • My flexibility and effectiveness
  • My creativity
  • My versatility (operational and strategic)

Your benefits

  • A single, multi-skilled intermediary who takes care of centralizing your requirements
  • A mobile resource: I work on site or remotely

What my clients say

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Get in touch

Let’s talk – it’s free!

Muriel Ide

Get in touch o discuss your projects and see for yourself if I can help you. I’m based in Montreal, but I travel and work remotely on a regular basis.

    To be or not to be (on social media)…
    that is the question

    Or the importance of keeping personal and professional social media separate. I can’t stress that enough: it’s crucial to make the distinction and apply it.

    If you look for me on social media, you’ll probably find a strictly personal Facebook or Instagram profile, a LinkedIn account describing my career path, a bare-bones Twitter account and some other profiles.

    You may wonder why I’m not more active on social media on a personal level. It’s simple. My clients’ online presence comes before my own. Besides, it’s a bit like asking your letter carrier to go for a stroll at the end of the day…